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Optimal Design Systems has been in business for 28 years and specializes in all types of fitness, recreation, and health businesses. This includes commercial health clubs, community centers, hotels, spas and resorts, corporate fitness facilities and residential complexes.
Optimal has earned an excellent reputation over the years in providing more than is expected by the client. This is why clients have trusted Optimal with the creation of over a half of billion dollars worth of projects.
The president of Optimal Design is Bruce Carter. Bruce has 43 years of successful experience in the fitness industry. In addition to starting Optimal Design Systems, Bruce also was the founder of Optimal Fitness Systems International, the world’s leading consulting firm specializing in health club start-ups.
The company started up over 150 clubs and worked on all aspects of opening a club including preparation of financial packages, site finding, lease negotiations, staffing, financial administration, marketing, and sales. Bruce has also been a partner in a number of clubs thorough the country. Therefore Optimal understands clubs and design better than any other design firm. All of this results in the best possible design, stimulating décor, and improve profits for your new club or renovation.
Bruce has been the author of hundreds of articles and speaks regularly at conventions around the country. Bruce and/or his projects have been featured in a wide range of media including the WALL STREET JOURNAL, THE NEW YORK TIMES, BUSINESS WEEK, FORBES, ELLE, GLAMOUR, WOMANS’DAY, FITNESS, MEN’S FITNESS, SPA MAGAZINE, WOMAN’S HEALTH AND FITNESS, COSMOPOLITIAN, THE GOLFER, CORPORATE FITNESS, HOTEL AND RESORT MANAGEMENT, LODGING, GOLD’S GYM MAGAZINE, WORLD GYM MAGAZINE, CLUB INDUSTRY, CLUB BUSINESS, CLUB INSIDER, BLOOMBERG TV AND NUMEROUS OTHER TELEVESION AND RADIO STATIONS.
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