Inspiring People
Through Design

Welcome to Optimal Design Systems International

Creating Extraordinary Experiences

Optimal Design Systems International (ODSI) has created award-winning, inspirational environments for fitness, recreation, spa, multi-housing, medical, hotel, country club and corporate clients worldwide. We add value to every project by offering thoughtful and creative design solutions that are generated by listening carefully and working together with our clients.



Get Your Free Consultation

Learn about Optimal Design Systems’ unique strength for design and creating spaces people love.


Our Services

Our designs leave lasting impressions by bringing together our client’s vision, brand, and commitment to excellence. We are known for excelling in designing with any kind of budget.

New Design

Creating exciting environments that actually improve business performance and build brand recognition.


A facility renovated by ODSI results in substantial increases in profitability.


The ODSI team has years of experience in design and club operations. Therefore we can help you make successful decisions that will optimize your results.

Site Analysis

Whether a new building or leasing an existing space, every site is unique and will consist of many complex elements, all of which can have a major impact on your design and success of the business.

What Our Clients Say

outside view of athletic facility
Bruce Carter, owner of O.D. S. I. and the rest of his exceptional team are who you want to engage if you need help in club design, club renovation, and club décor. O D.S.I has done a number of projects for the Weymouth Club in Weymouth Mass over the past 10 years and the results through there guidance and expertise have added new programing, increased membership, and retention. Because of attention to detail, communication and quickness of response they treat you like you are there only customer and form this very special relationship. Bruce and his team certainly understand the financial commitment to any project and have the skills to make a project fit into you financial goals. I highly recommend that for any of your health club needs, call ODSI.
Steve and Sally Goldman
Owners Weymouth Club
Photo of GameChanger Studios Workout Floor
I was blown away by the work Bruce and the team at ODSI did for our boutique fitness concept. From the first call, Bruce really tried to understand my vision and he did an outstanding job of making it a reality. I couldn't be happier the work and support of Bruce and his team. I would recommend Bruce and his team to any studio owner who wants to work with professional designers who are the best at what they do.
Joe Meglio
Owner GameChanger Fitness
pool area country club project
When Frenchman’s Creek Beach and Country Club first sat down with Optimal Design on our Fitness and Spa new construction project we let them know we had bold aspirations and high expectations. Optimal Design was up to the challenge to achieve these goals. Frenchman’s Creek Beach and Country Club would like to thank Bruce and his team for effectively completing our project. His firm worked diligently and responsibly. Today our membership enjoys the benefits of getting fit and living a healthy lifestyle.
Achal Goswami
Executive Director, Chief Operating Officer
reception area Med Spa
I highly recommend Optimal Design for their design talents. Their aesthetic designs and practical applications are outstanding. They did a 6500 square foot office and 10,000 square foot surgery center that gets rave reviews from all of our clients. And we love the space design. We are in the process of selling the surgery center and the reason we were chosen for the sale was in great part due to our aesthetic design. And because of that, the buyers want to use our center for their higher end clients, giving us a revenue bump we didn’t expect. I initially had reservations about working with a team from out of state, but my fears were unfounded. There were no hiccups in communication and Bruce Carter and his team made sure every detail was exactly as requested. Site visits and virtual design conferences were never an issue.
R. Scott Yarish, MD
ReNew You MD

Our Projects

Our broad depth of experience enables us to be flexible incorporating various design styles and innovations for the wide variety of facilities we create.  We have worked on over 700 design projects in 48 states and 33 countries.

Commercial Clubs


Multi-Family Fitness

Country Clubs

Corporate Fitness

Multi-Purpose Clubs

ODSI Founder and CEO

Bruce Carter, Founder & President for Optimal Design Systems International

Bruce Carter

Founder and CEO

Having a passion for fitness, Bruce has been in the health club industry since he was 16, working at his first health club, Gateway to Health.  He has worked on over 800 design projects, has consulted on all aspects of opening over 150 clubs as well as being an owner in a wide variety of clubs.  This experience gives the Optimal team a profound understanding of how creative design can make a substantial difference in the success of an any type of operation. Bruce has spoken at different seminars around the world, appeared on numerous television, radio shows and on different occasions has been asked to speak at the Department of Health in Washington, DC. 

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