About Us

Boutique Club Fitness Center

Our Story

Bruce founded Optimal Design Systems International with his brother, renowned interior designer Bill Carter.  Bill took his experience with such clients as IBM, American Express and the Metropolitan Museum of Art and combined that with Bruce’s experience in the health and wellness fields.  

Gaining valuable experience from each project, ODSI has grown into a team of design professionals committed to creating memorable experiences.

What continues to motivate us is knowing millions of people worldwide have benefited from using the facilities we have helped create.    

What We are About

Our thoughtful and creative interior design affects human behavior, emotional and physical health. It is our responsibility to work together with our clients on creating an environment that enhances the human experience and improves customers’ overall well-being thereby building brand recognition and improving business performance.


We Have A Proven Formula

We incorporate aesthetics with imaginative and functional design to create extraordinary and memorable settings that are an inspiring reflection of your brand.

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We Collaborate With You

We ask the right questions. How will the many aspects of design help to optimize your goals?

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We Deliver What You Need

Our mission is to provide an inventive and holistic design that elevates space and lifestyle while respecting your budget.

Our Expert Team

Our service focused team has decades of successful experience in design, architecture and operations for fitness, wellness, medical and hospitality.  Because of our wide range of experience, we can identify important trends and incorporate these trends so our designs are very relevant for today but equally important for the future.

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Bruce Carter

Founder and CEO

Rachel Guerrero

Director of Design

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Joyce Jeha

Project Director

Kevin Steele, Ph.d

Director of Fitness, Wellness and Medical Consulting

Johanna Carter

Business Director

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Rebecca Bonilla

Senior Designer

Design For Empowering Health Experiences

Find out for yourself, contact us today!

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