Wellness, Gym & Fitness Center

Design and Consulting


Our goal is to provide exciting environments that improve business performance

Welcome to Optimal Design Systems International!

Wellness, Gym & Fitness Center Design Firm

Designing Inspiring Experiences Since 1980!

With over 800 successful design projects worldwide, we have created award-winning health facilities in 48 states and 33 countries.

Our designs help you wow your market while also achieving optimal use of your space, and maximizing sales and retention, all while working within your budget.


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"Take a tour of one of our recently open spectacular clubs"

Fitometry promo video courtesy of owner, Nigel Gilbert. 

We Have Been Featured


Why Us?

It’s simple. With our extensive experience over the last 40 years, we collaborate with our clients to successfully reach their goals.

We create facilities that motivate people to want to use your business and keep coming back for more. 



A facility renovated by ODSI results in substantial increases in profitability.


The ODSI team has years of experience in design and club operations. Therefore we can help you make successful decisions that will optimize your results.

New Design

Creating exciting environments that actually improve business performance and build brand recognition.

Site Analysis

Whether a new building or leasing an existing space, every site is unique and will consist of many complex elements, all of which can have a major impact on your design and success of the business.

Get Your Free Consultation

Learn about Optimal Design Systems’ unique strength for designing and creating spaces that people love.

Our Specializations

The goal of any fitness and wellness environment is to help empower the users to feel good about what they are doing.  This experience of empowerment is a substantial reason for people to want to come back again and again.  The creative combination of well-planned out space, equipment, finishes, lighting, and architectural features will result in more satisfied customers.

Commercial Fitness

Optimal is known for “profit designing” by creating exciting designs while getting the most value from dollars spent. The end results are clubs that people love to use and keep coming back again and again, thereby maximizing sales and retention.


Optimal understands how a successfully designed spa with its traditional and latest therapy treatments can best serve the growing need for a positive physical, mental and spiritual experience. Our team works with your vision, brand and menu of services and programs to create a unique spa experience in beautiful and meaningful surroundings.

Multi-Family Fitness

Now more than ever, people are staying/ working at home, and a well thought out fitness amenity can have a major impact on attracting your target markets for your residences. The Optimal team will work with your space, budget and brand to create an exciting facility. Issues such equipment selection, program offering, safety and noise abatement are successfully addressed.

Country Clubs

Beautiful state-of-the-art fitness and wellness centers are becoming one of the most important amenities to a country club, it’s members and even real estate values. Optimal knows how to work with the country club team to create a beautiful tailor- made facility meeting all the needs of its members.

Corporate Fitness

We know that fitness and wellness centers will be a key component for companies wanting to motivate employees to work in their corporate environment. ODSI understands how to work with your budget and space to provide functional and exciting facilities. Optimal addresses design variables including programs that cater to the demographics of your work force, equipment selection, technology, safety, noise abatement and how to maximize the usage of the center.

Medical Offices

Healthcare design is evolving into more inspiring and uplifting environments and Optimal can work with your practice to develop a specifically tailor-made, functional and meaningful environment.

Hotel and Resorts

A beautifully designed fitness amenity can substantially add to your brand and competitive position. Optimal can work with your space and budget to create an exciting and safe facility that will leave a lasting impression with your guests.


Our Process

The first thing we do is ask key questions and listen. This starts you on your road to a beautifully designed facility – and a more successful business operation. 

With ODSI this process is simple, you can call/text 954.888.5960 or fill out this form.

How It works


Begin your design journey with us. What are your requirements and goals? Tell us what you need.


Bruce Carter will then speak with you and help you better understand how you can best reach your goals.

Analyze Information

A proposal based on our collaborative approach to your needs will be prepared and extensively reviewed with you. You will then learn how ODSI can make a substantial difference in your project.


Our broad depth of experience enables us to be flexible incorporating various design styles and innovations for the wide variety of facilities we create.  We have worked on over 700 design projects in 48 states and 33 countries.

Commercial Clubs


Multi-Family Fitness

Country Clubs

Corporate Fitness

Multi-Purpose Clubs

In Their Words.

outside view of athletic facility
Bruce Carter, owner of O.D. S. I and the rest of his exceptional team are who you want to engage if you need help in club design, club renovation, and club décor. O D.S.I has done a number of projects for the Weymouth Club in Weymouth Mass over the past 10 years and the results through there guidance and expertise have added new programing, increased membership, and retention. Because of attention to detail, communication and quickness of response they treat you like you are there only customer and form this very special relationship. Bruce and his team certainly understand the financial commitment to any project and have the skills to make a project fit into you financial goals. I highly recommend that for any of your health club needs, call ODSI.
Steve and Sally Goldman
Owners Weymouth Club
GameChanger Fitness
I was blown away by the work Bruce and the team at ODSI did for our boutique fitness concept. From the first call, Bruce really tried to understand my vision and he did an outstanding job of making it a reality. I couldn't be happier the work and support of Bruce and his team. I would recommend Bruce and his team to any studio owner who wants to work with professional designers who are the best at what they do.
Joe Meglio
Owner GameChanger Fitness
Country Club New Fitness Center
When Frenchman’s Creek Beach and Country Club first sat down with Optimal Design on our Fitness and Spa new construction project we let them know we had bold aspirations and high expectations. Optimal Design was up to the challenge to achieve these goals. Frenchman’s Creek Beach and Country Club would like to thank Bruce and his team for effectively completing our project. His firm worked diligently and responsibly. Today our membership enjoys the benefits of getting fit and living a healthy lifestyle.
Achal Goswami
Executive Director, Chief Operating Officer
View of Reception area a MedSpa
I highly recommend Optimal Design for their design talents. Their aesthetic designs and practical applications are outstanding. They did a 6500 square foot office and 10,000 square foot surgery center that gets rave reviews from all of our clients. And we love the space design. We are in the process of selling the surgery center and the reason we were chosen for the sale was in great part due to our aesthetic design. And because of that, the buyers want to use our center for their higher end clients, giving us a revenue bump we didn’t expect. I initially had reservations about working with a team from out of state, but my fears were unfounded. There were no hiccups in communication and Bruce Carter and his team made sure every detail was exactly as requested. Site visits and virtual design conferences were never an issue.
R. Scott Yarish, MD
ReNew You MD

ODSI Founder and CEO

Bruce Carter, Founder & President for Optimal Design Systems International

Bruce Carter

Founder and CEO

Having a passion for fitness, Bruce has been in the health club industry since he was 16, working at his first health club, Gateway to Health.  He has worked on over 800 design projects, has consulted on all aspects of opening over 150 clubs as well as being an owner in a wide variety of clubs.  This experience gives the Optimal team a profound understanding of how creative design can make a substantial difference in the success of an any type of operation. Bruce has spoken at different seminars around the world, appeared on numerous television, radio shows, and on different occasions has been asked to speak at the Department of Health in Washington, DC. 

Get Your Free Consultation

Contact us today! We are here to help you. 

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