How Health Club Design Makes People Better Exercisers

Key Points

• Strong health club design helps people become better exercisers by creating an emotional, motivating environment that makes members want to visit, return, and stay consistent.
• A dynamic, visually appealing design can inspire people who do not naturally enjoy exercise, especially deconditioned or new members.
• Investing in interior design improves member experience, results, word-of-mouth referrals, sales, and retention.

Whether you’re starting, renovating, or buying a health club, one factor is now more important than ever: the space’s interior design.

The visual environment of a club creates an emotional experience for everyone who comes in, members or potential members.

Why Is Health Club Design Important? 

Simply put: because many people hate to exercise and need all the motivational help they can get to become and stay a member.

There are so many reasons why people don’t exercise, but an exciting space can be the all-important inspirational help people need to start and stay with exercise.

Create a dynamic interior, and people will say, “I love it here” and “I want to come back”.

Create a bland space and give just as many people another reason to stay home.   

As people in the gym design industry, we’ve seen firsthand just how much ambiance makes a difference.

Design Drives Memberships: A Real-Life Example

Recently, two women being toured through the locker room of a new club in Mass. were so moved and surprised by how beautiful the locker rooms looked that they called their girlfriend during the tour to tell them “They had to come and see this place”.

It was not the equipment or staff that prompted this call, but the wonderful ambiance they had not expected in a “health club.”