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Bruce Carter

Bruce Carter has worked in the fitness industry since high school and over the years had gained a broad understanding of the fitness industry having worked in all different positions in health clubs and has been an owner of a number of clubs. His undergraduate and graduate work is in Marketing from The University of Connecticut. He founded Optimal Fitness Systems International in 1980 with his designer brother, Bill Carter, and OFSI was a full service start-up consulting and design firm. In 1998 the firm switched fully to design and design consulting. Since its inception, Bruce has worked on over 900 projects throughout the US and the world as well as having provided hundreds of seminars and articles for the industry.

Beyond the Workout: The Shift Towards Visually Stunning Fitness Facilities

Design Trends /

Beyond the Workout: The Shift Towards Visually Stunning Fitness Facilities In the dynamic landscape of fitness and wellness, the demand for cutting-edge facilities has never been higher. Today’s consumers seek more than just a place to work out; they crave a captivating ambiance that encompasses not only physical exertion but also mental rejuvenation. As expectations […]

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Elevating The Gym Experience: Designing the Ultimate Recovery Area

Design Trends /

Elevating The Gym Experience: Designing the Ultimate Recovery Area In the dynamic world of fitness, the concept of recovery is gaining traction as an indispensable aspect of a comprehensive wellness regimen. A well-designed recovery space within a gym can metamorphose into a sanctuary where members can unwind, rejuvenate, and prioritize their overall wellbeing. Embracing the

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Beyond the Surface: Unveiling the Artistry of Floor and Wall Tile in Health Club Design

Design Trends /

Beyond the Surface: Unveiling the Artistry of Floor and Wall Tile in Health Club Design Purchasing Wall or Floor Tile: This Is What You Need to Know Dive into the world of health club design where every step is a work of art. Discover the seamless fusion of form and function with our exploration of

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