Bruce Carter

Bruce Carter has worked in the fitness industry since high school and over the years had gained a broad understanding of the fitness industry having worked in all different positions in health clubs and has been an owner of a number of clubs. His undergraduate and graduate work is in Marketing from The University of Connecticut. He founded Optimal Fitness Systems International in 1980 with his designer brother, Bill Carter, and OFSI was a full service start-up consulting and design firm. In 1998 the firm switched fully to design and design consulting. Since its inception, Bruce has worked on over 900 projects throughout the US and the world as well as having provided hundreds of seminars and articles for the industry.

modern and cutting-edge fitness center

How Health Club Design Makes People Better Exercisers

Key Points Strong health club design helps people become better exercisers by creating an emotional, motivating environment that makes members want to visit, return, and stay consistent. A dynamic, visually appealing design can inspire people who do not naturally enjoy exercise, especially deconditioned or new members. Investing in interior design improves member experience, results, word-of-mouth

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